is a boutique branding & marketing & PR agency
working with game developers
to spread awareness and joy.
WHAT WE DO
Positioning
You know everything about your game! IndieBard can help you figure out how to talk about it.
Asset Creation
We can create assets for your game (from key art to trailers to event videos) or help source talented & affordable suppliers and direct creation.
Release Management
Every platform has its own rules and pitfalls. We can help you navigate store setup, submission, approval, and launch.
PR
Knowing which journalists are most likely to love your game is crucial! We can help target the right members of the press and add a personal touch to outreach.
Do you want an attractive store page that speaks to your target audience?
Do you want people to not be able to stop talking about your trailer?
Do you want to feel prepared and organized on launch day?
Do you want to have journalists championing your game?
INDIEBARD CAN HELP.
Trailer Work Examples
Witchy Life Story
The Wreck
ValiDate
Conception, editing, scripting, music direction
Release Date Trailer
Conception, editing
Teaser Trailer
Conception, scripting, editing
Release Date Trailer
Great Houses of Calderia
Strange Horticulture
Conception, editing, scripting, voice actor direction
PC Gaming Show 2022
Conception, scripting, editing
Story Trailer & Launch Accolades Trailer
Let’s develop a tailored solution just for your team!
With services ranging from product marketing, branding, strategy development, asset creation, and PR, IndieBard will help with the marketing and promotion side of things, so you can focus on making the game.
DEVELOPERS
PRESS
IndieBard is run by Suzanne Wallace.
Suzanne is a branding expert with a skill for clear positioning. She knows how to explain a game's appeal to its core audience. Suzanne’s passion is helping promising indie games find and flourish in the spotlight they deserve.
With over a decade of experience across video games, books and TTRPGs, she’s worked with labels including Fellow Traveller, ID@Xbox, and Iceberg Interactive, and helped developer teams across Europe, Southeast Asia, and the United States. Suzanne has crafted innovative marketing campaigns and gorgeous assets for over 15 games.